A beginner’s guide to understanding the impact of domain names on SEO
Name is an important aspect of creating a website. It can be difficult to choose the right name for your website. You need to consider your brand, business offerings and relevance to search. It is difficult to accomplish a lot in a short amount of characters.
Is it possible to have both SEO and domain names? Many people ask this question. They should. To drive SEO forward, you need to ensure that every aspect of your website is set up correctly, including the address. It is your responsibility to ensure that your address link, which is going to be everywhere, gets clicks right away.
It is important to choose a name that is both brand-centric as well as SEO-friendly. This article will discuss the effects of names on SEO. It will also prepare you to use a bulkdomain checker, if necessary. Let’s not get too excited about lofty goals.
What’s in the Name?
Your name is not only the face of your company but also an address link. There are many different parts of an address, and we’ll show you these elements by taking the example of famous fictional door makers, www.knobnknockers.com.eu. We can break it down to:
Top-Level Domain ( TL):
What Does It Mean for SEO?
Names are an important SEO element even though they don’t rank first. You will have a greater chance of being ranked well in search engines if you include both branded and relevant terms in your name. Although it’s possible to rank well even without using exact match keywords, this can make your website look spammy. The key is to find the right balance between these two.
Even if you only look at your URL, having the right keywords in your name can make a huge difference to your website’s ranking in search engines. However, exact matches don’t always win. Google reduced the number of high-ranking exact matches to remove spammy and keyword-stuffed websites from search results in 2012.
This is evident when we search for “Bristol-based enterprises”, and “Bristol” is included in the name. They have all found names that are relevant and optimized for brand recognition. This is what makes them rank highly in search rankings.
SEO heavily depends on the name of your website. The best name for your company can help you target your ideal customers better and get higher up in search results. You need a website optimized for keywords to make your name work.
Domain Names & PPC
Names may have greater impact on pay-per-click (PPC) campaigns. Even though you have limited ad space, it may prove to be advantageous to include the keyword in your name. People who click on PPC advertisements are more likely to be looking for products than companies.
Local SEO results can be improved if the location is included in the subdomain or domain. In a search for Miami bars, using the term “North Bristol”, instead of “South Bristol”, may increase click-through rates.
This could be a problem if your address ends in a TLD specific to a country, such as.uk, or.de. These addresses will have a higher clickthrough rate if someone searches for them.
Choosing SEO-Valuable Names
You will need a name that is unique to your company and reflects the identity of your company as a whole. It used to be possible to score high simply by choosing a name that was exactly the same as the keywords you were trying to target.
Google made several key improvements in 2012 to combat low-quality exact matches domains (EMDs), which are often found in search results. Although many websites still rank with exact match domains (EMDs), it is best to avoid stuffing your address with your target keywords.
You must send the right signals to maximize the value of your name. It is important to avoid making your name seem spammy. You should choose a name that encourages people to find out more about you, your brand, or your offers.
Search engines no longer consider exact matches sufficient to rank well in search engines. When it comes to high-quality websites ranking in search engines for relevant keywords, the correct name is just one piece of the puzzle. Don’t wait! Start now to get one of the most popular website names!